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Friday, April 8, 2011

LeBron James joins Liverpool FC

United States basketball star LeBron James has become a minority stakeholder in Liverpool after signing a representation deal with club owners Fenway Sports Group.

LeBron James The Wall Street Journal claims that FSG has struck a deal to partner the Miami Heat player's sports-marketing firm, LRMR Branding & Marketing, to become his exclusive worldwide representative.

The newspaper said Maverick Carter, chief executive of LRMR, had expressed his desire to build James' portfolio internationally and find opportunities for him to gain equity in companies throughout the world as his commercial interests have largely been limited to sponsorship and endorsement deals.

The report also said James received an undisclosed minority stake in Liverpool as part of the deal.

Source: ESPNSoccernet

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